The Marketing Academy of Boston College educates and prepares students in all aspects of the marketing field by providing the necessary knowledge, skills and tools they need to make informed strategic decisions in a rapidly changing, highly uncertain marketplace.

What is MABC?

  • A student organization that is for ALL majors – a unique club that bridges the gap between CSOM and the other schools
  • Delivers non-commitment events focusing on a diverse range of topics with various industry and community leaders
  • Help students…
    • Get early marketing experience
    • Gain valuable insights into the marketing industry today
    • Understand how marketing plays a role in all sectors of society

What is Marketing?

Marketing is more than business, advertising, and sales.

  • Marketing is strategy
  • Marketing is personal brand
  • Marketing is tech
  • Marketing is social impact
  • Marketing is any career you follow

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